Brand guide · Updated

Craft buying guide

Craft is a Swedish sportswear brand founded in 1977 in Borås by Anders Bengtsson. It started with moisture-wicking base layers and today also makes road, road-to-trail and trail running shoes. We carry 22 Craft styles for women and men, from $139.99 CAD, with free shipping and 30-day free returns in Canada and the USA.

Craft Women’s Pure Trail Hydro Black Trail Shoes 1915205-999000Swedish running shoes
Founded
1977
Home base
Borås, Sweden
Owner
New Wave Group (since 1996)
Started with
Base layers
Our shoes
Road and trail running
At WOOKI
22 styles

Most searched at WOOKI

The Craft models our customers look for most, based on searches on wooki.com and Google over the past year.

Craft running shoe lines explained

Craft's shoe range is small, so it's easy to see which line fits which kind of run.

Craft Endurance 2

Craft describes the Endurance 2 as a road shoe with shock absorption and extra stability. It comes in a lot of colours for both women and men, which makes it the line with the most choice in our selection.

Road · Cushioned · Stability · from $159.99 CAD

Shop Craft Endurance 2 →

Craft Nordlite Speed

The Nordlite Speed is the road-focused shoe of the Nordlite family. When it launched, reviewers noted the same high-stack foam as the Nordlite Ultra with a carbon plate and a road outsole. We have it for women and men in several colourways.

Road · Carbon plate · Women's and men's · from $209.99 CAD

Shop Craft Nordlite Speed →

Craft Nordlite Ultra

A road-to-trail shoe. Craft's own copy says it handles changing terrain and weather, with waterproof protection and reliable grip. The Ultra 2 is a newer version that we carry for women.

Road-to-trail · Waterproof · Cushioned · from $179.99 CAD

Shop Craft Nordlite Ultra →

Craft Pure Trail

The trail line, with a lower stack than the Nordlite shoes and a trail outsole. Craft says the Pure Trail X has a high-traction outsole for rocky descents and muddy climbs. We also have a Hydro version in black.

Trail · High-traction outsole · from $169.99 CAD

Shop Craft Pure Trail →

Craft Pacer

Craft calls the Pacer a lightweight road shoe with added stability, made for sidewalks, inclines and chasing a new personal best. We carry it for women in white and a second colour.

Road · Lightweight · Women's · from $139.99 CAD

Shop Craft Pacer →

Craft Xplor

A road-to-trail shoe that Craft says absorbs impact and grips on both pavement and trails, with a durable build for speed workouts on rougher paths. We carry the men's version.

Road-to-trail · Men's · from $154.99 CAD

Shop Craft Xplor →

How to choose your Craft running shoes

  1. Start with where you run. Mostly pavement? Look at the Endurance 2, Pacer or Nordlite Speed. Mixed road and gravel? The Nordlite Ultra or Xplor. Real trails? Pure Trail or Endurance Trail.
  2. Think about cushioning versus speed. The Endurance 2 is the cushioned, stable option. The Nordlite Speed is the faster one, with a carbon plate. Pick based on your longest weekly run, not your best race day.
  3. Check the weather. Craft says the Nordlite Ultra has waterproof protection. If you run through wet fall and spring, that's worth a look. The Pure Trail Hydro is another one to check.
  4. Check the fit. Fit varies by line, so read the size notes on each product page. If you're between sizes, our 30-day free returns make a swap easy.

Craft's history: from base layers to running shoes

  1. 1973Swede Anders Bengtsson starts developing a base layer that moves sweat away from the skin, using polyester fibres.
  2. 1977Craft of Sweden is officially founded in Borås, a traditional textile town in southern Sweden. It begins with technical base layers and later builds a three-layer system: base, insulation and outer shell.
  3. 1996The brand becomes part of New Wave Group, and the name changes to Craft of Scandinavia.
  4. TodayThe company is known as Craft Sportswear. It makes functional sports apparel for running, cycling, triathlon and cross-country skiing, and sells running shoes too.

Why buy Craft at WOOKI

Free shippingCanada & USA, no minimum
30-day free returnsFree return labels in Canada & USA
100% authenticSourced directly from the brand
Canadian retailerShips from Gatineau, Québec

Craft shoes: frequently asked questions

Is the Craft Pure Trail Hydro waterproof?

Craft describes the Pure Trail Hydro as a waterproof trail shoe, with a waterproof membrane in the upper to keep out mud and water, and a 6 mm drop. We carry the men's and women's versions in black. Check the product page for the full spec.

Does Craft make good running shoes?

Craft's shoe line is newer than its clothing, and it's compact: road shoes like the Endurance 2 and Pacer, road-to-trail shoes like the Nordlite Ultra, and trail shoes like the Pure Trail. We think of them as solid everyday trainers. Read the notes on each page for the specifics.

Which Craft shoe is best for trail running?

The Pure Trail line and the Endurance Trail are the trail shoes. Craft says the Pure Trail X has a high-traction outsole for rocky descents and mud, and the Hydro adds a waterproof upper. If you split time between road and trail, the Nordlite Ultra or Xplor are the road-to-trail options.

Are Craft Nordlite shoes waterproof?

Craft says the Nordlite Ultra has waterproof protection. The Nordlite Speed is a road shoe and Craft doesn't advertise it as waterproof. Check each product page before you buy, since details can change between versions. Our shop team can help if you're unsure which one fits your terrain.

Do Craft running shoes run true to size?

We don't have a brand-wide rule, because fit differs by line. Each product page has a size chart. If you're between sizes or run long distances, try the larger one. Returns are free for 30 days in Canada and the USA, so swapping sizes costs you nothing.

Where is Craft from?

Craft is a Swedish brand. Anders Bengtsson founded it in 1977 in Borås, a textile town in southern Sweden. It began with base layers for sport and now covers clothing for several sports, plus running shoes. The shoes we sell are the current Craft running and trail line.

Who owns Craft?

Craft has belonged to New Wave Group since 1996. At that point the brand name changed from Craft of Sweden to Craft of Scandinavia. Today the company is called Craft Sportswear and is still based on its Swedish roots in Borås.

Does WOOKI sell authentic Craft shoes?

We do. WOOKI is a Canadian shop based in Gatineau, Québec, and we buy Craft shoes from the brands and authorized distributors, so everything is 100% authentic. Shipping is free across Canada (except Yukon, Northwest Territories and Nunavut) and the USA. Returns are free for 30 days.

Shop Craft · 22 styles from $139.99 CAD

Written by the WOOKI footwear team · Last updated October 2, 2026. Prices and style counts are pulled live from our catalogue. Specs come from Craft's own product information.

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