It is easy to associate HARIBO’s name with the world of confectionery, especially with the most unusual shaped gummy sweets. For over 100 years the company has set itself the goal of delighting the palates of kids all over the world with sweets that have become true icons over time, such as the “Gummy Bears” and the “Happy Cherries”. For this new season, Puma and HARIBO join forces to create a tasty collection, characterised by an aesthetic that draws on HARIBO’s great classics, where the proposed look presents a chewy and colourful style, just like the sweets from which they take inspiration. Puma’s most classic sneaker is offered for this exclusive collection with details that pay homage to the HARIBO bears. The two-tone suede upper features a white leather toe cap, while the all-over silhouettes and rubber patch recall the iconic “Gummy Bears”. The semi-transparent rubber sole, on the other hand, allows the underlying graphics to be seen.